How to Get Yourself Known in The Blogosphere
Position yourself as a center of influence - the one who knows the movers and shakers. People will respond to that, and you’ll soon become what you project - Bob Burg
The first and one of the most important step to getting into an influential network is to be noticed. You can email as many times as you want, but the chances are your emails just wont make it to the blogger’s attention. I can only imagine the inbox of a popular and influential blogger.
I have been fortunate to have been noticed by some of the influential bloggers. At first my sole concern was to get something back from them immediately, but I have come to realize the importance of being a part of an influential network. In this post I will share some of my ways on how I have been able to get noticed by top bloggers, and some tips on how to sneak into their networking circle.
Some of the things I share here might be nothing new to you, but as you read you might find something that might be unique to my approach. I won’t guarantee any results, but so far following these steps I have been able to befriend some of the top and popular bloggers and be a part of their networking circle.
First Step – Jump in the commenting bandwagon
The most easy and effective way to get noticed by a blogger is through your comments. Try and be a regular commenter and when you leave a comment, leave ones that add value to the post.
The best approach to leaving a comment is to ask a question, something that will really catch the blogger’s eye and compel him to reply to your question. Like everything else, commenting needs strategy as well. Try and develop a strategy that will make you stand out from hundreds of other commentators. Try and make your comment long and make sure to add value and ask questions to ensure maximum exposure for yourself by the blogger and other readers as well.
Participate and be an active commentator. Doing it once isn’t enough, getting noticed requires time and patience. Craft a skill and keep honing it until you are noticed by the blogger every time you leave a comment.
Second Step - Get in touch via email
Once you have mastered the art of commenting and being noticed in the comments section by the blogger, your next step is to email the blogger. I am not sure why so many people are hesitant to use this form of communication, but email is one of the most effective networking tool out there.
One of the best strategy you can use to first get an attention in an email is by asking a question about one of the archived posts. Leave a comment on a post that has been written quite a while ago and ask something related to it. You most probably won’t get an answer. This is when you email the blogger with your question. Make sure to make your subject stand out. Remember you are already noticed by the blogger if you have effectively applied the first step. The chances of your email being opened and read by the blogger are pretty high. And if your question regarding the post is valuable and something that demands an answer, you will get a reply.
Third Step - Why you Should save some email
Now that you have been noticed by the blogger through your comments and have managed to get a reply to your email, the next step is to save the email that you received from the blogger.
Once you receive an email back from the blogger, it is of utmost importance to save this email. The reason is simple. When you write an email again, it’s very likely you will stand out from the crowd just because your emails subject line has the letters ” RE:”. The letters “RE:” has a lot of value when it comes to standing out from others. Just think, if you get an email with a subject line that has the letters “ RE:”, you know you have replied to that email and have exchanged emails with the person before. This is exactly why you need to save the first email that you received from the blogger, so you can use it as a “bait” to get the blogger’s attention and eventually a reply.
Just make sure to use this method only when an email needs to be sent. If you start sending meaningless emails, you will just dig a hole for yourself and all your effort in being recognized by the blogger will go down the drain.
I hope you found this post useful. If there is anything we can do to help you out feel free to contact us anytime.
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April 9th, 2008 at 5:22 pm
These are really good strategies, Ritu. I’ll be using these heavily when I relaunch my blog this month.
April 9th, 2008 at 5:25 pm
@ Dave: I am glad you liked them. When I first started blogging , I followed this pattern and have been able to connect with some awesome bloggers. It can’t get any easier than this.
April 9th, 2008 at 5:33 pm
Very interesting article. How do you know when you can move onto the 2nd step? 1 comment? 10? 20? Or, perhaps it’s not quantity, but quality of the responses? It occurred to me that you can send an email with ‘RE:’ in the subject even if it’s not a reply, but I gather that’s not what you meant.
LOL No need to turn the blogger off…
April 9th, 2008 at 5:48 pm
@ Nicole: I can’t really say an exact number when it comes to commenting. Like you said in your comment, it’s more about quality. once you start commenting regularly and adding value to the blog, every blogger and their readers realize you are a part of the community who is willing to share their thoughts and add value to the entire community that resides within that blog. Once you are personally recognized by the blog’s author is when you move on to the next step.
Of course, we can always add the “RE:” on the subject line but it won’t have the reply at the bottom. When you send a reply email to a popular blogger, it’s like a refreshing memory so as to remember what was the last thing they talked to you about and so on.
April 9th, 2008 at 5:59 pm
Ritu,
Firstly congrats on getting this site up along with Jason.
Secondly, thumbs up for the good post. I have written about the First step in my blog a few times and it is very effective. What is new to me and also interesting me here is the THIRD STEP where you talk about the value of RE: which I have never thought about. Good idea and thanks for letting it out.
Cheers
April 9th, 2008 at 6:04 pm
@ Ram: Thanks!
I didn’t think about the whole “RE:” concept either at first but it made sense to do it. I would email bloggers and never get a reply and when I get one I would save it and email them back and I would always get one back. We all tend to connect to people better once we know them, so it’s certainly helpful to save those replied emails.
April 9th, 2008 at 6:13 pm
Hey Ritu! You are so right about the ‘RE:’ in emails.

Commenting on blogs also helps a lot, of course on more popular blogs that get hundreds of comments you have to comment on pretty much every post (and add a lot of value to the the post too), Of course if you’re almost always the first to leave a comment that’s even better
April 9th, 2008 at 8:35 pm
@ Jon: Yup! I think the “RE:” stuff really works.
You are right It’s pretty hard to get noticed by the blogger when the blog gets hundreds of comments on each post. I remember the days when I used to wait for posts on Techcrunch, Lifehacker and all to update so I could comment first. But later I realized sometimes always being first to comment can get a little annoying both for the blogger and other readers.
April 10th, 2008 at 1:43 am
That has to be the most damn original thing I’ve heard all day, yet it’s so obvious. “The Power of Re:”
Nobody take that it’s mine. Dibs. I’ll give Ritue credit and link to you all, but it’s mine, hear me?!? MINE!
April 10th, 2008 at 1:55 am
@ Bob: Fine! Have it your way ;-).
I wouldn’t mind credit and link and you can call it yours all you want :-). Thanks for stopping by and taking the time to leave a comment Bob.
April 10th, 2008 at 2:27 am
@ Ritu - Great advice that works. I know, because I’ve done it exactly like this. I don’t cozy up to bloggers just because their tops in the field if I don’t really have a good vibe with them, though. I actively pursue relationships with people that I have a good feeling about and get along with. There is no point in being phony. Be real to get real results with real people.
April 10th, 2008 at 2:42 am
@ Remarkablogger: Good Point! I didn’t really go after bloggers that were just popular but the one’s that were active in their community and actually provided something valuable to their readers in terms of information, not just the whole money making deal
Thanks for pointing that out.
April 10th, 2008 at 3:00 am
Great suggestions, Ritu!
I’ve been reading the book “Get Clients Now” by CJ Hayden, and one of the big suggestions on getting noticed and filling the pipeline, etc. is to comment regularly on blogs and message boards, etc. I’ve found that I really enjoy commenting on blogs - and once you make several comments on the blog, you’re sure to be noticed by the blog owner (well, not for insanely popular blogs with thousands upon thousands of commentors, but more reasonably sized ones…)
I’ve begun forming some great relationships through commenting on blogs and other social media. I’m so glad I’ve added this to my marketing. Just getting your name out there - but “meeting” people (blog owners as well as other commentors) is great, too!
As far as being the first to comment on a post - I’ve been to several blogs where the same person is always the first or second person to leave a comment. And most times it’s nothing more than a “Great article. Thanks.” I can see how that would get annoying - I’m sure it’s fine to be first, but at least add some value to your comment, otherwise you’re just wasting everyone’s time…
I love the “RE:” suggestion! It is pretty obvious, lol, but I never would have consciously thought of it!
April 10th, 2008 at 2:24 pm
@ Selene: Readers like you make it so much fun and interesting to Blog.
Commenting can be a great marketing tool as long as we use it wisely. At first I didn’t realize the value of it and I was one of them ” Great Article Thanks ” kinda guy but later changed my strategy and since then I have been able to make friends with some great bloggers. And the best part is, some of them aren’t just a blogger friend but have become a very good personal friends as well. It’s great!
April 10th, 2008 at 2:29 pm
Genuine comment only will attract readers to remembers,otherwise you are wasting your time.I see that a lot of commentators give comment such as”Great,i love it” i mean appreciate your comment if you say it sincerely.But is because you want to get attention from others,sorry to say that:”forget it”!
April 10th, 2008 at 2:51 pm
@ Felex: “Genuine comment only will attract readers to remembers,otherwise you are wasting your time.” Well said.
April 12th, 2008 at 1:33 am
I agree that these are really good methods to get “noticed”. But what is the end goal of sending emails to bloggers?
If I post for a few weeks and then send them an email, do you think they will feature my blog? Or, will they just put a link to my blog in their blog?
You said that you have been “noticed” by some high profile bloggers. What was the outcome you experienced?
Thanks for the tips and the great site.
N
April 15th, 2008 at 12:58 am
[…] above quote is a comment left by one of the readers on a previous post. At first I was a little shocked but then again I remembered my thoughts and idea of networking […]
April 15th, 2008 at 5:26 pm
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